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Interview with: Jemma Andrew-Adiamah

Jemma Andrew-Adiamah is a health coach, blogger and founder of Celery and Cupcakes.

What first inspired you to start blogging? Describe your career/lifestyle beforehand?

I started my blog in 2010 as a way to document my journey back to finding balance after a disordered relationship with food. It was a creative outlet for me and still is but has become so much more. My blogging direction has definitely changed and I now focus more on wellbeing and helping women find their own version of balance and showing up in their lives as the best version of themselves. What is the premise behind your blog and how does it differ from other popular health blogs/vlogs?

We’re all perfectly imperfect and through my blog, I hope women are encouraged to love their bodies and feel incredible in their own skin as they are now. Being truly healthy is not all about sipping green smoothies and eating courgetti, in fact, it goes much deeper than that. Nourishing and feeding your soul and exploring what makes you truly happy is at the very heart of being healthy and feeling great.

How do you work running the blog alongside your other commitments?

It's difficult to try and keep all the balls in the air, especially with a young family. However, what I've found really helpful is setting clear work boundaries with dedicated work days and family days. I find that this means I get a chance to switch off from work, spend time with my husband and 3-year-old son and bring a sense of balance into my life. What do you enjoy most about what you do? Are there any perks/downsides?

I have so much gratitude for my work and the fact that I get to do what I love for a living which allows me to also provide for my family. From indulging my creative side, the amazing collaborations and inspirational women that I have been honoured to work with and some have become good friends, I feel incredibly lucky. Being your own boss is amazing, but it's seriously hard work because you are your everything - there's no team, it's just you, which can be isolating at times. What would be your one piece of advice to any budding health and fitness bloggers?

Be you, do you, for you. The world of blogging is wonderful, but it can be hard not to be influenced by what everyone else is doing. It's important to stay true to your own beliefs, which your readers will appreciate.

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