Novelty jumpers are one of the most popular (and now somewhat traditional) ways of getting into the festive spirit. Not only this, the advent of Christmas Jumper Day means that they serve the important purpose of helping raise money for some very important causes.
That said, the annual craze of christmas-jumper-wearing is having a far from positive effect on the environment. With these knits typically made from cheap, plastic materials and plastic based embellishments, they are the epitome of all that we should be trying to move against in our fashion choices.
The problem is not helped by the throwaway nature of these items, with one in three under 35s reportedly buying a new jumper each year, and one in four jumpers ending up in the bin or the bottom of the wardrobe.
This isn’t to say we shouldn’t join in on the fun of sporting a festive knit, just that it pays to look at a more environmentally friendly ways of partaking in the annual office party dress up!
This year, we’ll be celebrating Sustainable Christmas Jumper Day (@sustainablexmasjumper) on 9th December, and for those wanting to take part... you can now pre-order our very own sustainable festive sweatshirt. The design is made from recycled plastic bottles and recycled organic cotton, and is produced to Global Recycle Standard (GRS) and Fair Wear Foundation certification standards.
As part of the campaign, we’re donating 10% of the profits from each jumper sale to Hubbub to support their efforts to promote ‘plastic fishing’ in London and the nationwide sustainable fashion movement. Their ’Wear The Movement’ campaign, launching soon, will bring together voices across the sustainable fashion industry to educate more young people on the impacts of fast fashion, inspiring them to make more mindful purchasing decisions, whilst caring for the clothes they already have.