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Jeans for Genes Day: Show your support for individuals and families affected by a genetic disorder

Updated: Sep 15, 2020

Today marks the start of the annual fundraising campaign Jeans for Genes Day which is run by Genetic Disorders UK - the national charity that supports individuals and families affected by a genetic disorder.

Ordinarily, we’d all be coming together, wearing our jeans and supporting the many fundraising events that would have likely been taking place across companies, schools and communities nationwide.

However, like many other charities who have been affected due to the cancellation and postponement of fundraising events this year, Genetic Disorders UK are especially in need of our continued support at this time.

Monies raised through the many virtual Jeans for Genes Day events running this week, will help to continue to fund the important work of this charity, and to enable them to provide grants to organisations running projects that aim to transform the lives of children with genetic disorders.

According to Genetic Disorders UK, half a million children in the UK are affected by a life-altering genetic disorder, and 30,000 babies and children are newly diagnosed each year.

Some genetic disorders are apparent at birth, while others are diagnosed at different stages throughout childhood, and sometimes into adolescence.

For the duration of this week, we’ll be donating 50% of the profits from sales from our denim collection on – the preloved fashion marketplace - directly to Genetic Disorders UK.

The link to this collection is on the bio ( and for more details visit

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