COFFEE: Just how much of its “boosting” power is down to caffeine, and how much is owing to the ‘ritual’?

November 25, 2019

 

 

 

We often think of coffee as a nice, if not essential, way to start the day. Some might even go so far as to say their mornings begin where their macchiato ends...

 

What we’re curious to know, however, is how much of coffee’s “boosting” power is down to the caffeine, and how much is owing to the ‘ritual’ that revolves around it...

 

For advocates of a freshly ground brew, the likes of which up and coming coffee brand Abol specialise in,  the answer is most likely 50/50.

 

Yes, there is scientific correlation between caffeine and cognitive function, but there is also evidence to suggest that the coffee making process, the surroundings in which it is drunk, and our beliefs about the effect it has, are just as important a factor in the joy that it sparks, especially first thing in the morning.

 

If coffee is your jam, therefore, there is much to be said for investing in the ‘ritual’ and creating a moment that can be savoured, at any time of day.

 

Abol Indulgent Ethiopian coffee comes in handy single-serve bags, making it a convenient way to up the ante of your morning brew without compromising on time.

 

Their coffee bags are prepared with freshly roasted and ground single-origin Ethiopian arabica beans, and are individually sealed for lasting flavour.

 

The result? An authentic cup of speciality coffee, which can be enjoyed at any time of day.

 

In addition, the convenient, handy size sachets are easy to slip into your bag or pocket, meaning you can enjoy a freshly brewed coffee whenever and wherever the need for a pick-me-up arises.

 

If you’re not a coffee drinker, this post isn’t necessarily prescriptive, but if you’re already a devotee... just switching up your morning mug to a high quality product such as Abol can potentially transform your taste experience... and your morning!

 

 

Sponsored by Abol Coffee

 

 

 

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