BLONDE MOMENTS: ‘The personal improvement narrative is creeping back with a vengeance’

Updated: Jul 16, 2021





As ‘going out’ looks set to become the new staying in, it’s no surprise that the personal improvement narrative is creeping back with a vengeance.


Hair, makeup, clothes... suddenly the pressure is officially on, to side-step the comfort zone of messy buns and jogger waists, and embrace a brighter, more together version of ourselves!


The prospect is exciting - on one level at least - although a big question mark still remains, over whether polishing our external appearance, soothes anything more than a superficial dissatisfaction.

For the purpose of this article, we’ll give it the benefit of the doubt.

After all, if we can’t pin our hopes of a post-lockdown comeback on some honey highlighted hyperbole, what can we?

Speaking of highlights, of all the starting points for a ‘freedom day’ reinvention... hair colour is up there with the best of them!


As anyone who’s ever coloured their hair (and especially recently) will probably attest, the experience can be transformational, not just physically… but psychologically also.


Hair colour is an important aspect of how we define ourselves, with the meaning we assign to a particular shade often rooted in our mood, persona and ambitions. The motivations are many and varied, jumping from the seasonal (hello ‘summer me!’)… to the sentimental (Welcome back ‘old me'!).


Granted, a date with your Colourist probably wont do much to solve any internal worries, insecurities and anxieties. What it can do, though, is help you to leverage your locks, to shoehorn your psyche out of life’s many ruts (lockdown ones included).

Some might call this process a ‘glow up’.


To everyone else, it’s a bottle-shaped ‘good riddance’ to dark, grey, lacklustre days... and the lockdown locks to boot!

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