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Our preloved fashion campaign is now live!

We’re so excited to introduce our first campaign video, featuring the best of this season’s preloved fashion from Shop My Style.

We had great fun filming this video at the wonderfully picturesque Lillibrook Manor, working with videographers Ben Marlow and Jack Tomkins, and models Sylvia Mac, Ally Fraser, Ella Jones, @Charlotte Ordish and @Rosaria Barreto.

The video has been created to showcase a unique stance on both style and body image, offering refreshing glimpse into the future of fashion, and beauty!

These are clothes with a past... and a future beyond landfill.

All the looks in this campaign are now available on our website, and we hope this video shines a light on the huge potential of preloved to make a positive difference in the style, financial AND environmental stakes!

This campaign features the following:

Retro dress by Ali Ro

Embroidered dress by Chicwish

Skirt by Hobbs / top by Topshop

Black dress by ASOS

Jumpsuit by Lucy and Yak

Skirt by Almost Famous / coral jumper by Topshop

Check dress by Zara / hat by Marks and Spencer

Green dress by Topshop

Cropped trousers by Zara / stripe jumper by Marks and Spencer

Yellow dress by ASOS / Purple heels by Public Desire

Floral dress by Marks and Spencer

Yellow jumper by Whistles / cropped trousers by Zara

Leopard dress by Marks and Spencer

Floral cami by Warehouse

Green dress by Zara

Fluffy jacket by New Look

Embellished pink dress by French Connection

To celebrate the launch of our first campaign video, we’re offering 10% discount on all online orders using code AUTUMN10, valid until the end of September.

On a side note, we’ll be donating a proportion of the profits from this collection to the Thames Hospice, whose fundraising has been significantly affected by charity shop closures and event postponements.

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