We’re so excited to introduce our first campaign video, featuring the best of this season’s preloved fashion from Shop My Style.
We had great fun filming this video at the wonderfully picturesque Lillibrook Manor, working with videographers Ben Marlow and Jack Tomkins, and models Sylvia Mac, Ally Fraser, Ella Jones, @Charlotte Ordish and @Rosaria Barreto.
The video has been created to showcase a unique stance on both style and body image, offering refreshing glimpse into the future of fashion, and beauty!
These are clothes with a past... and a future beyond landfill.
All the looks in this campaign are now available on our website, and we hope this video shines a light on the huge potential of preloved to make a positive difference in the style, financial AND environmental stakes!
This campaign features the following:
Retro dress by Ali Ro
Embroidered dress by Chicwish
Black dress by ASOS
Polka dot dress by SOS
Jumpsuit by Lucy and Yak
Knit midi dress by Zara
Mint green jumpsuit by Zara
Green dress by Topshop
Leopard print shirt dress by F & F
Floral dress by Marks and Spencer
Leopard dress by Marks and Spencer
Floral cami by Warehouse
Floral midi dress by Zara
Green dress by Zara
Fluffy jacket by New Look
Lace slip dress by Zara
Gold slip dress by Zara
Embellished pink dress by French Connection
To celebrate the launch of our first campaign video, we’re offering 10% discount on all online orders using code AUTUMN10, valid until the end of September.
On a side note, we’ll be donating a proportion of the profits from this collection to the Thames Hospice, whose fundraising has been significantly affected by charity shop closures and event postponements.