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World Wellness Weekend: How self-kindness and sustainability are helping spark more joy in our lives

Wellness comes in many forms, but for a great many of us, it hinges on doing right by our bodies, our minds...and the environment.

With green credentials increasingly creeping into our personal care decisions, it’s no longer enough for wellness to cost the earth... whether literally or figuratively speaking.

This World Wellness Weekend, it's the perfect time therefore, to reflect on the mutual importance of self-kindness and sustainability in sparking more joy in our lives... something we need now more than ever!

Perfume, in particular, has long been associated with happiness, confidence and identity - some of the key cornerstones of wellness - and it is this driving force that is partly behind the burgeoning popularity of vegan fragrance brand Medeau.

In recent years, there has been significant growth in the demand for vegan food, cosmetics and household products, but the perfume industry has been much slower on the uptake... with Medeau determined to lead the way in vegan and cruelty-free perfume production.

Their beautiful non-toxic fragrance contains no parabens, phthalates, stabilisers, synthetic dyes or cellophane wrapping, and is also vegan, cruelty-free and made from fully recyclable packaging from FSC forests.

Sustainability is at the heart of the brand, and as such they are committed to sourcing ingredients that do not lead to environmental stress, such as sandalwood, which is listed by the IUCN as “vulnerable”. By balancing safe synthetic ingredients with botanicals, they’re able to ensure the greatest olfactive diversity, with the minimum personal or environmental impact.

Right now, when a spritz of perfume is among the smallest steps that we can take to help bolster a smile and sense of self, this green precedent being set by Medeau couldn’t come at a better time...or pace!

Sponsored by Medeau

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